design has use and 
purpose
hey there! i'm jen, a freelance designer who specialize in brand identity, illustration, and ux/ui design. let's bring that vision to life!
selected works
A curated selection of my standout projects, showcasing the breadth and depth of my work. For my full portfolio, head over to the Work page to explore more of what I’ve created.
about jen
📍antipolo, philippines / curious creative explorer
With 7+ years of experience in UX/UI design, branding, and illustration, I help businesses turn bold ideas into smart, user-friendly designs. I’ve worked across industries like Retail, Fintech, Health, and more, always focusing on making things look great and work even better. I’m passionate about helping fellow creatives and together creating designs that make a real impact.
ACHIEVEMENTS
Capabilities
Create intuitive, user-centered designs that enhance engagement, usability, and conversions—whether launching a new product or refining an existing experience. Every decision is driven by user insights and business goals.
[ WHAT WE CAN DO ]
- - Information Architecture
- - Ecommerce Website
- - Brochure Website
- - One-pager Website
Craft a compelling visual identity for your brand that resonates with your audience. From a distinctive logo, tone, and custom brand patterns to beautifully designed collaterals that will help you make a lasting connection with your customers.
[ WHAT'S INCLUDED ]
- - Logo Design
- - Brand Pattern
- - Brand Identity Manual
- - Collateral Design
Whether you need custom illustrations for books, websites, branding, infographics and the like, a variety of styles can be explored to match your vision. From detailed, hand-drawn designs to vibrant digital artwork, you'll have compelling visuals that engage and inspire your audience.
[ WHAT WE CAN DO ]
- - Pattern Design
- - Iconography
- - Website Graphics
- - Portraits
- - Infographics
- - Children's Book Illustrations
If you got other ideas in mind, shoot me an email and let's talk how we can make that happen.
[ YOU MIGHT NEED ]
- - Packaging
- - Social Media
- - Presentation
- - Apparel & Merchandise
Let me show HOW i do
discover MY work method
planning
Before we dive in, let's talk about what you're looking for. What do you need in a new design? Why are you thinking about a change, and what are you hoping to achieve or solve with it?
- - We get to know each other better
- - Determine how I can best assist you
- - Understand the goals you have for the work
- - Conduct research to inform direction
concept & strategy
Once we have assessed your requirements and objectives, we move into this phase. Here, we define the overall vision and strategic approach for your design project. What are the core ideas we want to develop?
- - Brainstorm creative concepts.
- - Develop a strategic approach that aligns with goals.
- - Refine ideas through feedback loops
design process
Time to bring the ideas to life. This phase is an exploration of the actual design work, making tweaks and refinements throughout the process to ensure we cover as much possibilities as we can.
- - Presentation of design studies
- - Revision rounds
- - Final detailing
Experience
my design journey
FREELANCE [ 2020 - present ]
ux/ui design, branding, illustrationConceptualize and execute designs, project manage, and oversee my own freelance business. Collaboration with multiple clients both local and international.
SKOOP [ 2022 - 2024 ]
HEAD OF VISUAL MARKETINGManaged and designed social media content, designed promotional materials for stores and campaigns. Collaborated on campaign ideation and developed apparel and merchandise designs.
DESIGN PICKLE [ 2020 - 2022 ]
graphic designerCollaborate with Design Pickle’s clients to create collaterals, brand identities, and custom illustrations. Ensuring timely delivery and clear communication on project progress.
LEVITES TUTORIAL SERVICES [ 2020 - 2022 ]
arts & design teacher (highschool)Develop a comprehensive course outline, strategize a teaching plan, and instruct senior high school students in the fundamental principles and skills of Arts and Design.
DESIGNBLUE MANILA [ 2017 - 2020 ]
ux/ui designer, graphic designerLead website design projects, create brand identities and collateral designs, and contribute creative ideas to marketing campaigns.
WIDEOUT WORKFORCES [ 2017 ]
design internI helped create social media ads, google ads, website graphics, logo design, website landing pages, and print materials for clients and internal pusposes.
favorite stack
my go-to tools
adobe photoshop
photo editing, layout design
adobe illustrator
vector graphics, typography
figma
ux/ui design, prototyping
Notion
productivity
Canva
design tool
FREQUENTLY
ASKED QUESTIONS
I have experience working across various industries including but not limited to Retail, Fashion, Fintech, Education, Health & Wellness, Food & Beverage, and Non-Profit Organizations. I've worked with both local and international clients.
Timelines are influenced by the scope and nature of the deliverables required for the project. An estimated timeline will be provided prior to the project's commencement. To provide a rough estimate, smaller projects generally take about two weeks to complete. (That already includes revisions and final turnover)
I currently provide an acknowledgment receipt. However, I am in the process of fulfilling the necessary requirements to be able to issue an Official Receipt (O.R.) moving forward.
To get started, simply reach out through my Contact Page or email me directly at castillojennn@gmail.com. We’ll discuss your project needs, and goals through a free discovery call. After that, I’ll send you a proposal or quotation based on the scope of work.
I offer a project-based pricing, depending on the type and scope of the work. After discussing your project, I’ll send you a detailed quote with a breakdown of costs. For ongoing or retainer-based work, we can agree on a fixed monthly fee. Please feel free to ask if you need a more detailed explanation of my pricing structure.
Yes! I offer a set number of revisions based on the project. Most projects include 2-3 rounds of revisions, but this can be adjusted depending on the complexity of the work. My goal is to ensure you’re happy with the final design.
Absolutely! Whether you need a new logo, updated graphics, or design materials that align with your existing branding, I can create designs that complement and strengthen your current identity.
Upon project completion, I’ll provide you with the final designs in the necessary file formats (e.g., PNG, JPEG, PDF, AI, PSD, etc.) depending on the project and how you plan to use the designs.
Yes! I work with clients from all over the world. I use email, video calls, and project management tools to stay in touch and ensure smooth communication throughout the design process.
For most projects, I require a 50% deposit before work begins, with the remaining balance due upon completion of the project. For larger projects, payment can be broken into milestones. I accept payments through Wise (for international payments) or through local bank transfer like Maya, Gcash, and BDO.
Yes! If you're looking for ongoing design work, I offer retainer packages where you can secure my services for a set number of hours per month at a discounted rate.
Let’s make your
BRAND shine
Collaborate with me to craft exceptional designs
that reflect your unique vision.
